Know where your next marketing dollar should go.
Paid Lens reads every platform you run and gives you a short, ranked list of moves worth making this week. Each one shows the numbers behind it, what it's likely worth, and how confident we are. The analysis is done before you open it.
- Recommendations on day one
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Insight Graph™: Search-sourced opportunities close 2.4× faster at 41% lower CAC
DecisionCore™: CAC $142 vs $45 target for 21 consecutive days, no seasonality match
Frequency up 34% while CTR declined 19% — early fatigue pattern
The Decision Center — what to do this week, in order, with the reasoning attached.
Reads the platforms your team already runs.
Reporting stops right where the hard part starts
More data hasn't made the call any easier. Someone still has to work out what it means, and that someone is usually one person with a full calendar.
A chart has no opinion
CAC is up 22%. Which campaign did that, does it matter this week, and what do you change first? The dashboard shows the line and stops.
The answer is spread across five tools
Ad platforms, CRM, GA4 and a spreadsheet each hold a piece of it. Putting them together burns half a day, and you do it again next week.
Leadership asks in dollars
Your CFO wants pipeline and revenue. Platform-reported conversions can't answer that question, however confidently they're presented.
A decision layer that sits above the stack you already run
Reads your data
Read-only connections to ad platforms, CRM, analytics and revenue systems, then one consistent set of definitions across all of them.
Learns how your account works
Insight Graph™ maps how campaigns, audiences, creative and pipeline relate in your business — measured against your targets, not an industry benchmark.
Ranks the available moves
DecisionCore™ scores every action you could take by what it's worth, so the top of the list is the best use of the next hour.
Shows its work
Data used, goal applied, options rejected, confidence score. Enough for your team to check and your CFO to accept.
Puts a number on it
Each recommendation carries an expected result in pipeline or revenue, before you commit the budget.
Connect this morning, decide this afternoon.
Start free trialWhat a recommendation looks like
An illustration of the format, using sample numbers — not customer data. Every recommendation states the change, the evidence behind it, the expected impact, and how confident the model is.
Shift $4,200 from LinkedIn Demo Request to Google Search Brand Defense
- Expected impact
- +$31,000
- Pipeline, next 30 days
- Confidence
- 92%
- High — 180 days of matched data
- Effort
- One change
- About 5 minutes in Google Ads
- Search-sourced opportunities close 2.4× faster than LinkedIn-sourced (Insight Graph™, last 180 days)
- Brand Defense is capped at 62% impression share, with CAC 29% under target
- LinkedIn Demo Request has run at $142 CAC against a $95 target for 21 days straight, with no seasonal explanation
Drop LinkedIn Demo Request to $180 a day and raise Google Search Brand Defense to $320. Check back in 14 days and revert if qualified pipeline per dollar falls below your current blended rate.
Connect → Analyze → Recommend → Act → Measure
Five steps, from the first OAuth screen to a result you can point at.
- 01
Connect
OAuth into your platforms in under 20 minutes. No warehouse, no tracking changes, no engineering ticket.
- 02
Analyze
Lens Intelligence™ lines up metrics that disagree across platforms; Insight Graph™ ties spend to pipeline and closed revenue.
- 03
Recommend
DecisionCore™ returns a P1–P3 list, each item with an expected result, the evidence, and how confident it is.
- 04
Act
Action Engine™ turns the ones you accept into tasks with an owner and a date to check back.
- 05
Measure
Two weeks later you see what the decision actually did against what we predicted. That's how the next call gets better.
You have plenty of reporting. That was never the gap.
Keep the dashboards and the platforms. Paid Lens replaces the manual analysis in between them.
| Paid Lens | BI platforms | Marketing reporting | General-purpose AI | |
|---|---|---|---|---|
| What you get out of it | A ranked list of moves | Charts and reports | Dashboards | Text |
| Says what to do next | Guesses you can't check | |||
| Puts a dollar value on each action | ||||
| Shows confidence and evidence | ||||
| Connects spend to pipeline and revenue | You build it | |||
| Time to the first decision | Same day | Weeks of modeling | Days of setup | Instant, unverifiable |
Ask in plain English, get an answer with the numbers behind it
Ask the way you'd ask a senior analyst. The answer comes back grounded in your connected data, showing the metrics and date ranges it used. Where the data is too thin to say anything useful, it tells you that instead of filling the gap with prose.
- Every answer cites the metrics, dates and sources behind it
- Follow-ups keep the context of your account
- Turn any answer into a ranked recommendation
Answers stay inside what your connected data can actually support.
Numbers your CFO recognizes
Connect HubSpot or Salesforce and the metrics come from your CRM records — closed deals, deal values, stage history — instead of a model's best guess.
Read from your CRM records
Read from your CRM records
Read from your CRM records
Read from your CRM records
Read from your CRM records
Read from your CRM records
Read from your CRM records
Read from your CRM records
No CRM yet? Paid Lens still works against platform conversions and labels every number measured, estimated or sample. Connect one and the same recommendations get re-ranked against revenue.
Each connection answers a different question
Connections are inputs, not tabs. Toggle one below to see what Paid Lens can tell you once it's reading that data.
Advertising platforms
- Campaign-level recommendations
- Budget moves across channels
- Spend and performance in one place
Analytics
- Website attribution
- Landing page performance
- Conversion funnels
- Customer journeys
CRM & revenue
Highest value- Revenue
- Pipeline
- SQLs
- Closed won
- True ROAS
- Cost per opportunity
- Executive business reporting
This is the line between optimizing ads and optimizing the business. Everything gets re-ranked against revenue once a CRM is connected.
Worth connecting next
Tells a traffic problem apart from a landing page problem.
Turns clicks into pipeline, SQLs and closed-won revenue.
Brings pipeline and closed-won revenue into every recommendation.
Nothing here is a black box
Paid Lens grades its own inputs and puts the grade next to every number it reasons from. If the data is thin, it says so rather than rounding up.
Measured
Came straight from a connected system of record. Solid enough to move budget on.
Estimated
Modeled because the exact data doesn't exist. Labeled as such, with the method and the margin shown.
Sample
Too little volume to conclude anything yet. Flagged, not quietly averaged into a recommendation.
- Open any recommendation and read the full trail: data used, date range, goal, and the options it ruled out
- Confidence comes from how much stable data sits behind the call — it isn't a feeling
- Paid Lens never spends or changes anything on its own. It recommends; you decide
- Identifiable customer data never trains a shared model
Safe to point at production accounts
Paid Lens reads and recommends. It has no ability to change anything you're running.
OAuth, not passwords
You authorize inside the platform itself. We never ask for a password and never store one.
Read-only
The narrowest scopes that still work, and you can revoke them at any time.
Encrypted tokens
Encrypted in transit and at rest. Never written to application logs.
Nothing gets changed
Paid Lens cannot pause, edit, create or delete anything in your ad accounts.
Isolated workspaces
Row-level access control on every query, so your data stays in your workspace.
Your data is yours
It never trains a shared model, and we delete it when you ask.
Priced against what a better call is worth
One budget mistake caught early usually covers the year. Start free and upgrade when the queue has earned it.
Check the recommendations against your own judgment before you pay anything.
- One channel connected
- A weekly decision queue
- Evidence and confidence on every item
Pays for itself the first time it catches a bad budget call.
- Every channel, plus CRM and revenue
- Daily ranked decisions
- Expected impact on each one
- Reporting your exec team will read
Show clients the thinking behind the retainer, not another screenshot.
- Every client in one view
- Risks surfaced across accounts
- White-label reports
- Direct line to the founders
Full plan comparison on the pricing page.
The questions we get before people start
No, and it never will without you. Connections are read-only and scoped to the smallest permission set that works. Paid Lens can't create, edit, pause or delete anything in your ad accounts. It tells you what it would do; you decide whether to do it.
Something we didn’t cover? Email hello@getpaidlens.com and a founder replies the same day.
Stop guessing at your next budget call.
Connect your platforms this morning and read your first ranked, explained recommendations before you log off.
- 14 days free, no card, cancel in one click
- Read-only connections, live in under 20 minutes
- Built on your real accounts, not a demo dataset
Get your first decisions today
Connect your marketing platforms and Paid Lens returns prioritized, explained recommendations with expected business impact.
- 14-day trial
- No credit card
- Read-only access
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