One set of numbers. Every decision auditable.
Paid Lens puts every platform on the same measurement model — same definitions, same attribution windows, same identity resolution. It then connects campaigns to opportunities, revenue and lifetime value, so a recommendation can talk about pipeline instead of clicks.
- Consistent metrics and attribution across every connected platform
- Revenue joined to marketing performance, not reported next to it
- A map of how campaigns, audiences, creative and pipeline relate
- Full reasoning on every recommendation: data used, goal applied, options rejected
Evidence: Search-sourced opportunities close 2.4× faster at 41% lower CAC
Evidence: CAC $142 vs $45 target for 21 consecutive days, no seasonality match
Frequency up 34% while CTR declined 19% — early fatigue pattern
Why the platforms never agree
Each ad platform uses its own terms, its own attribution window, its own campaign structure — and each one claims every conversion it can. Paid Lens resolves those differences into a single model so comparing channels actually means something, and keeps that model steady as the platforms change under it.
Business context, not channel metrics
Paid Lens keeps the links between marketing activity and commercial outcomes intact. That's what lets a recommendation say what a budget shift is worth in pipeline.
- Relationships across campaign, channel, keyword, creative, audience and landing page
- Opportunities, revenue and lifetime value tied back to spend
- One set of definitions that marketing, finance and the board all use
Explainable by design
Open any decision and you see what data it read, which goal it prioritized, why it passed on the alternatives, what it expects to happen, and how confident it is. Anyone reviewing it can check the work without rebuilding the analysis.
- A confidence score on every recommendation
- Citations back to the source system and date range
- Identifiable customer data never trains a shared model
Run it on your own data.
Private beta. No card, no self-serve signup. Read-only integrations and manual onboarding by our team.
Request Beta Access
Paid Lens is in private beta. Tell us about your marketing setup and a human reviews every application — selected teams are onboarded by us.
Request Beta AccessShort application · No payment · Read-only connections