Performance Marketing

Budget allocation, creative testing and channel management for teams that own revenue.

May 5, 20266 min readDaniel Fischer

The $15,000 Mistake: What Happens When You Don't Know Your True CAC

Most small businesses calculate customer acquisition cost using leads instead of customers — and the gap can be 10x. Here's how to fix it before you scale a broken funnel.

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Apr 28, 20268 min readTom Alvarez

Google Ads vs Meta Ads: Which Is Actually Making You Money? (How to Tell)

Most small businesses run both Google and Meta but compare them with the platforms' own dashboards — which are both lying. Here's how to compare them fairly.

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