Sep 10, 2026
Analysts: How an Inspectable AI Analytics Assistant Saves Hours
A governance-first guide for data analysts and BI pros: use inspectable AI analytics assistants to validate outputs, run a tight pilot, and measure time...
Read articleResource center
Marketing analytics, attribution and decision intelligence — in one place.
Guides, original research, benchmark studies and product updates for teams that own a revenue number. Written by people who ran the budgets.
Browse by category
Guides
Step-by-step playbooks for measuring, interpreting and acting on paid media performance.
Research
Original studies from anonymized Paid Lens account data — methodology included.
Benchmarks
Reference numbers for CAC, ROAS, pipeline conversion and spend efficiency by channel.
Product Updates
What shipped in Paid Lens, why it shipped, and what it changes in your workflow.
Attribution
How credit actually moves between channels, and how to stop double-counting revenue.
AI Marketing
Explainable AI, confidence scoring and where automated decisions belong in marketing.
Executive Reporting
Reporting that survives a CFO review: pipeline, payback and the decisions behind them.
Performance Marketing
Budget allocation, creative testing and channel management for teams that own revenue.
Sep 9, 2026
300+ Conversions: Marketers, Choose the Right Attribution Model
How marketers pick an attribution model: match objective, sales cycle, channels and conversion volume. Includes GA4, Google Ads checkpoints.
Read articleSep 7, 2026
Marketers: Fix Feedback Loops with CRM Marketing Integration
Connect your CRM to marketing tools, close the campaign feedback loop by writing outcomes back into CRM, and gain audit ready attribution.
Read articleSep 6, 2026
Prove AI Budget Optimization in 4–6 Weeks for Marketing & Finance
A FinOps aware playbook for marketing and finance teams to run two stage ML budget pilots, enforce spend caps, and prove lift in 4–6 weeks.
Read articleSep 5, 2026
Stop Hitting GA4's 1M Daily Cap: 5 BigQuery Query Patterns to Cut Costs
Set up GA4 BigQuery export, avoid the 1 million daily cap, and apply five query patterns to cut scanning costs. Includes linking steps and CRM and ad...
Read articleSep 3, 2026
90 Day Marketing Data Pipeline for Marketing Managers: Build vs Buy
Practical build vs buy rules for marketing managers. A 90 day roadmap, checklist, and clear guidance on when to own transformation and outsource connectors.
Read articleSep 2, 2026
Four Steps to Trustworthy Cross Channel Reporting for Practitioners
Four steps to dashboard first cross channel reporting: normalize revenue by day, freeze definitions, and add operational QA.
Read articleSep 1, 2026
Turn CLV Analysis Into Daily Budgets for Practitioners
Turn CLV analysis into a daily budgeting tool: validate 24–36 months of transaction data, score confidence, and reallocate spend.
Read articleAug 31, 2026
Fix UTM Drift in 90 Days: UTM Naming Conventions for Marketing Teams
UTM naming conventions for marketing teams: enforce a small controlled vocabulary, use templates, and stop tagging drift in 30–90 days.
Read articleAug 25, 2026
ROAS Optimization: A Framework That Actually Moves Numbers
Unlock higher revenue with effective ROAS optimization strategies. Start improving your ad spend efficiency today with actionable insights.
Read articleAug 24, 2026
ROAS vs. CAC: Which Metric Should Drive Your Ad Spend?
Discover how to effectively use ROAS and CAC to optimize your ad spend, ensuring sustainable profitability and smart campaign decisions.
Read articleAug 23, 2026
Blended CAC: The Formula for SaaS and Ecommerce Teams
Discover how to calculate blended CAC and understand its vital role for SaaS and ecommerce teams in optimizing customer acquisition strategies.
Read articleAug 21, 2026
What Is Markov Attribution and When Should You Use It?
Discover how Markov attribution effectively assigns conversion credit across channels. Learn when to use it for multi-touch marketing success.
Read articleAug 19, 2026
Offline Conversion Tracking: Setup and Best Practices
Learn how to set up offline conversion tracking to connect ad clicks with actual sales, boosting your marketing accuracy and ROI.
Read articleAug 18, 2026
Enhanced Conversions: Setup, Data, and Bidding Impact
Discover how enhanced conversions improve tracking by linking customer data to their Google accounts, boosting your ad performance today!
Read articleAug 17, 2026
Consent Mode v2: Implementation Guide for Marketers
Master Consent Mode v2 with our guide. Learn to implement key signals and optimize your analytics while respecting user privacy.
Read articleAug 16, 2026
MER vs. ROAS: Which Metric Actually Runs Your Business?
Discover the key differences between MER and ROAS to optimize your business strategy. Learn when to use each metric effectively.
Read articleAug 15, 2026
CAC Payback for SaaS: Calculate, Benchmark, and Improve
Discover how to calculate and optimize CAC payback for your SaaS business. Shortening payback can drive growth and boost cash flow.
Read articleAug 14, 2026
Incrementality Testing: A Practical Guide for Marketers
Learn how incrementality testing helps marketers measure true ad effectiveness, ensuring smarter spending for better outcomes.
Read articleAug 13, 2026
Marketing Data Warehouse: A Marketer's 90-Day Plan
Unlock your marketing potential with a 90-day plan for building a data warehouse. Streamline reporting and enhance performance today!
Read articleAug 12, 2026
Marketing Analytics Dashboards: Examples, Templates, and KPIs
Unlock the power of marketing analytics dashboards with practical examples, editable templates, and essential KPIs to drive your campaigns effectively.
Read articleAug 11, 2026
Media Mix Modeling: A Practical Guide for Marketers
Discover how media mix modeling empowers marketers to allocate budgets effectively, ensuring data-driven decisions and maximizing ROI.
Read article2026 Paid Media Efficiency Benchmarks: CAC, ROAS and Payback by Channel
Median CAC, blended ROAS and payback periods across 412 anonymized advertiser accounts, split by channel, spend band and business model.
Read articleThe State of Marketing Decisions: What 1,100 Recommendations Reveal
We analyzed which recommended actions marketing teams approved, ignored or reversed — and what separated the decisions that produced measurable impact.
Read articleExplainable AI in Marketing: Why Confidence Scores Matter More Than Predictions
A prediction you cannot audit is a guess with better typography. How to evaluate AI marketing tools on evidence, confidence and reversibility.
Read articleHow to Build a Board-Ready Marketing Report in 30 Minutes
The five-slide structure that survives CFO questions: pipeline contribution, payback, efficiency trend, decisions made and what changes next quarter.
Read articleProduct Update: Prioritized Decision Queue, Confidence Scoring and CRM Impact
What shipped this quarter in Paid Lens: a ranked action queue with expected business impact, confidence scoring on every recommendation, and pipeline-aware attribution.
Read articleMulti-Touch Attribution: A Practical Guide for Teams Without a Data Team
Model choices explained in plain language, what each one over-credits, and how to pick one you can defend in a revenue meeting.
Read articleWhy Your Google Ads ROAS Is a Lie (And What to Look At Instead)
Platform-reported ROAS overclaims by 30–60%. Here's how to calculate the only number that actually predicts whether your ads are making you money: blended ROAS.
Read articleThe $15,000 Mistake: What Happens When You Don't Know Your True CAC
Most small businesses calculate customer acquisition cost using leads instead of customers — and the gap can be 10x. Here's how to fix it before you scale a broken funnel.
Read articleGoogle Ads vs Meta Ads: Which Is Actually Making You Money? (How to Tell)
Most small businesses run both Google and Meta but compare them with the platforms' own dashboards — which are both lying. Here's how to compare them fairly.
Read articleWhy Your Ad Campaigns Look Fine But Your Business Isn't Growing
Impressions up. CTR strong. Cost per click down. Revenue flat. Welcome to the vanity metrics trap — and how to escape it with a revenue-connected ad campaign performance dashboard.
Read articleThe 5-Minute Weekly Ad Audit Every Small Business Owner Should Do
Most owners either ignore their ad data or obsess over the wrong things. The right answer is a 5-minute weekly ritual built around 4 numbers. Here's the exact process.
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Looking for setup instructions instead? Read the Paid Lens documentation or see what shipped in the product changelog.
The platform behind the research
Every guide here maps back to a part of the Paid Lens platform.
Attribution and trusted numbersOne measurement model across every channel, auditable end to end.AI marketing recommendationsRanked decisions with expected impact and confidence scores.Executive reportingBoard-ready reporting built from the same numbers.Marketing data integrationsThe sources feeding the benchmarks in these articles.Plans and pricingWhat it costs to run this on your own data.DocumentationImplementation detail for each capability.